Cloud Services Automation Company, RackNap, Announces Appointment of New CEO and COO

RackNap, a cloud service delivery and end-to-end business automation platform for cloud, data center, telco and web hosting industries, has announced that industry veterans Guruprit Ahuja and Sabarinathan Sampath will be joining the company as Chief Executive Officer (CEO) and Chief Operating Officer (COO) respectively.

Both Guruprit Ahuja and Sabarinathan Sampath have held leadership positions in key organizations over a number of years. Their arrival would help cement RackNap’s position as one of the fastest growing cloud service delivery platforms, enabling service providers to sell cloud services on their own infrastructure, as well as via third party cloud providers like Microsoft Azure, Amazon (AWS Cloud), Google Cloud Platform, SoftLayer, IBM Cloud, and others.

RackNap Guruprit Ahuja

“In my role as CEO, my immediate focus is to establish mutually beneficial alliances with industry leaders like Microsoft, Google, AWS, IBM,” said Guruprit Ahuja.

Guruprit Ahuja brings to the table 25 years of experience in cloud computing platforms, data center services, and software solutions. Prior to joining RackNap as CEO, he was Director of Middle East and Africa at Acronis. Guruprit has also served as Director of South East Asia, India, and Korea at Parallels (now Odin), where he “successfully” established relations with some of the key cloud players like Korea Telecom, Vodafone (India), Telekom Malaysia, Telkom Indonesia, and Star-hub (Singapore).

Before Parallels, Guruprit was Business Lead – web hosting and cloud at Microsoft, driving web services adoption, and managing relationships with leading service providers and telcos.

“Currently valued at $208.6 billion, the cloud industry is seeing a rapid growth,” said Guruprit Ahuja. “With huge investments being made in the cloud space by industry leaders like Microsoft, Google, AWS, IBM, there is a new breed of service providers who are traditionally telcos, systems integrators, hardware and software distributors, and now want to add cloud services to their existing product portfolio. However, to do so they need a solution like RackNap that automates provisioning and billing, offering customer self-service, support and CRM, inventory management, business intelligence, and multi-tier partner management capability.” 

“In my role as CEO, my immediate focus is to establish mutually beneficial alliances with industry leaders like Microsoft, Google, AWS, IBM,” added Mr. Ahuja. “I will ensure that cloud service providers can use RackNap to launch complete suite of cloud services, and benefit from this multi-billion opportunity.”

With over 18 years of experience in the IT industry, Sabarinathan Sampath joins RackNap as COO. Mr. Sampath has a specialization in cloud services delivery and will also head the Product and Technical Delivery function of RackNap. He joins RackNap from Ingram Micro Cloud (Odin), Singapore where he headed the Professional Services division covering Asia Pacific, Japan, and Russia helping big telecom companies, hosting providers, and enterprise customers profit from the cloud using the Odin Service Automation platform.

RackNap Sabarinathan Sampath

“In my role as COO, I’ll focus on extending to RackNap users our ‘Well Rounded Managed Services Package’, covering sales, marketing, billing, operations, and technical support,” said Sabarinathan Sampath.

Prior to that, Mr. Sampath held various roles as Head of Service Assurance and Program Management Office, working for Hostopia, National Health Service and Cognizant Technology Solutions. His forte would be Professional Services Delivery and Operational Excellence, building delivery teams from scratch, enhancing customer success, and helping them get maximum benefits of the software. 

“Our research has found that cloud service providers need help in choosing the right business strategy, and skilled manpower to be successful once they have chosen the automation platform for delivery of Cloud Services,” said Sabarinathan Sampath. “In my role as COO, I’ll focus on extending to RackNap users our ‘Well Rounded Managed Services Package’, covering sales, marketing, billing, operations, and technical support. We will help cloud service providers choose the right business model, target right market segment, select appropriate product portfolio structure; thereby increase their average revenue per customer, return on investment, and above all, be profitable. RackNap’s consultative and partnership approach will differentiate us from other platforms in the market.” 

RackNap is a business unit of ZNet Technologies. The company covers all facets of business operations – marketplace and product display, billing and pricing, service configuration and delivery, sales and marketing, inventory and assets monitoring, CRM and support management, multi-tier partner channel enablement, end- customer panel, and business analytics.