As a webdesigner, a webhosting company or other internet related service provider, you might want to resell hosting plans offered by 3rd party hosting providers. The reasons for reselling 3rd party hosting plans may vary, so do the reseller needs. For a webdesigner it could just be an extra service to ultimate satisfy webdesign customers. In that case, advanced technical support and a variety of automated user tools might provide distinctive reseller hosting value.
Webhosting companies seeking maximum reselling profit, might be just interested in reliable, low-cost hosting services. These kind of resellers would probably also like to have complete control over resources, so they can easily create unique – white label supplied – hosting plans of there own.